Posts Tagged ‘The Showroom’

Lifecycles and VAST films at the Showroom cinema 17th Nov

Life Cycles tells a spectacular story of the bike, from its creation to its eventual demise. A visually stunning journey, with thought provoking narration, Life Cycles uses Ultra HD to document the many stories surrounding the mountain bike and its culture.

Date: Wednesday 17th November 2010
Location: Showroom, Sheffield
Full details…
Screening Start time: 8pm
Screening End time: 9.35pm (approximately)
Phone number for tickets: 0114 275 7727
The Showroom is one of the largest independent cinemas in Europe with four luxury auditoria and a bar, it is located in the centre of Sheffield, a stones throw from the train station. The screening will be on largest screen with capacity for 282 people. It has hosted previous MTB films and events, including Follow Me, Seasons and ShAFF.

Dates have been announced for the UK cinema tour of “Lifecycles”, probably the most anticipated mountain bike film ever. The creative work of ace mountain bike photographer, Derek Frankowski, whose work regularly graces the pages of “Bike” magazine and celebrated film maker, Ryan Gibb, “Lifecycles” has been over three years in the making. Shot entirely in HD and envisaged from the very start of the project as being made to be shown on the big screen in high definition and 5.1 surround sound, “Lifecycles” follows the life of the bicycle from its creation through to its ultimate demise. The film features the cream of the crop of riding talent and couples it with some truly breathtaking locations. At a sneak industry preview of a rough cut of the film in Whistler in August, the film received a standing ovation and glowing praise with one industry insider likening it to National Geographic meets The Collective. To see what all the fuss is about, log onto to see the extended trailer.

The UK tour coincides with the release of the film on DVD. Copies of the film can be pre-ordered from and will be distributed in Europe by who have generously lent their support to the tour.

For everyone who catches the tour in the cinema, they will enjoy not just “Lifecycles” but also the latest feature from Ionate Films called “VAST”. Shot entirely on location in Europe spanning locations such as the Swiss Alps, the stunning Ligurian coastline, the broad spaces of Provence and the streets of Berlin, VAST presents a uniquely European take on the freeride mountain bike film genre. While the riders may not necessarily be household names, their riding speaks for itself. A perfect companion piece for Lifecycles guaranteed to make you want to get out and ride. See the trailer at